THE LEDGER
How a Gurugram founder turned India’s old phones into a ₹900 crore business
A cover profile on Loopkart’s inspection-first model and the economics of a second life.
Founder & CEO, Loopkart · Gurugram
Giving every product a second life, at national scale.
I’m Neha Gupta, founder and CEO of Loopkart, India’s circular commerce platform. I build, write and speak about resilient consumer businesses made in India, for India.
- Retail Innovator of the Year, Bharat Commerce Awards 2025
- Mentor to 40+ early-stage founders
Series B
US$38M
Led by Northstar Capital
Customers served
2.4M+
LoopkartEst. 2019 · Gurugram
- Customers served
- 2.4M+
- Raised to date
- US$54M
- Indian cities live
- 62
- Devices given a second life
- 1.1M
As featured in
- THE LEDGER
- Founders Weekly
- bizpulse.
- HORIZON REVIEW
- <TechSutra/>
- The Daily Commerce
01 About
I started Loopkart after watching a perfectly good phone go to waste.
Before Loopkart, I spent nine years in e-commerce operations, the last four running reverse logistics for a large marketplace. Every week I watched thousands of returned devices, most of them working perfectly, move toward a landfill or a grey market with no guarantee attached.
In 2019 I left to build the opposite: a place where a pre-owned phone, laptop or appliance is inspected, restored, warrantied and delivered like a new one. Seven years on, Loopkart serves 2.4 million customers in 62 cities, and we have yet to compromise on the one thing the category runs on: trust.
- Education
- B.Tech, Electrical Engineering (2010)
MBA, Operations & Strategy (2014) - Recognition
- Retail Innovator of the Year, Bharat Commerce Awards 2025
40 Founders to Watch, Horizon Review 2025 - Currently
- Founder & CEO, Loopkart
Advisor, Bharat Founders Circle
02 The company
Loopkart
India’s circular commerce platform.
Loopkart restores, certifies and resells pre-owned electronics and appliances with the same warranty and service a new product carries. Every item we resell is one fewer in a landfill.
-
Loopkart Certified
Every device passes a 62-point inspection and ships with a 12-month warranty.
-
48-hour delivery
Dark stores and a refurbishment campus in Gurugram reach 62 cities in two days.
-
Trade-in & buyback
Instant, fair quotes on old devices, with doorstep pickup and same-day payment.
- E-waste kept out of landfill
- 14,000 t
- Of customers rate delivery 4 stars or above
- 93%
- Average app rating
- 4.6★
- People on the Loopkart team
- 1,200+
03 Journey
From the returns warehouse to 62 cities.
A short timeline of the decisions, setbacks and milestones that shaped Loopkart.
- 2014
Joined e-commerce operations
Started as an operations analyst at a national marketplace, later leading reverse logistics for four million parcels a year.
- 2018
Spotted the gap
Found that one in three returned devices was never resold with a warranty, even when nothing was wrong with it.
- 2019
Founded Loopkart
Opened a 400 sq ft refurbishment bench in Gurugram with a team of six and a single, strict inspection checklist.
- 2021
First 100,000 orders
Raised a US$4M seed round and launched the 62-point Loopkart Certified programme.
- 2022
Series A, US$12M
Expanded to 18 cities and built the in-house repair academy that now trains 600 technicians a year.
- 2024
Series B, US$38M
Opened a 120,000 sq ft refurbishment campus and reached contribution profit in 18 cities.
- 2026
2.4 million customers, 62 cities
Launched Loopkart Care, a two-year protection plan for pre-owned devices, and began the first export pilots.
04 Press & media
In the news.
Founders Weekly
Neha Gupta on building profitably in a capital-hungry market
bizpulse.
Loopkart’s Series B signals investor appetite for circular commerce
HORIZON REVIEW
40 Founders to Watch: Neha Gupta, Loopkart
The Daily Commerce
Why trust, not price, is the real product in pre-owned retail
05 Speaking
Talks that leave a room with something to do.
Neha speaks at industry summits, leadership offsites and university forums. Every talk is built from real numbers, real mistakes and one clear playbook.
Circular commerce: India’s next trillion-rupee category
How re-commerce is moving from a grey market to a trusted, regulated, venture-scale industry.
Best for: industry summits, investor forums
Building profitably beyond the top eight cities
Unit economics, logistics and customer trust in tier 2 and tier 3 India, with the numbers behind them.
Best for: leadership offsites, boardrooms
Leading hardware, logistics and ops teams as a woman founder
What it takes to earn authority on the shop floor, and how to build teams that stay.
Best for: women-in-tech forums, universities
Zero to two million customers: lessons in trust
The inspection, warranty and service decisions that turned sceptical buyers into repeat customers.
Best for: consumer-brand and D2C audiences
Formats
- Keynote, 30–45 min
- Fireside chat
- Half-day workshop
- Podcast & panel
- Virtual or in person
Recent stages
- Bharat Commerce Summit 2025Keynote
- Women in Tech India Forum 2025Fireside
- Startup Growth Conclave 2024Panel
- Retail Future Congress 2024Keynote
06 Writing & insights
Notes from the operating table.
Essays and playbooks on building consumer businesses in India, written for founders and operators.
Essay · 9 min read
The unit economics of a second life: what 1 million refurbished devices taught us
Essay · 6 min read
Why trust is the real product in pre-owned commerce
Playbook · 8 min read
Hiring your first 100: a founder’s operating notes
07 Investors & advisory
Backed by long-term partners.
- NORTHSTAR CAPITAL
- Kestrel Ventures
- BANYAN PARTNERS
- orbit fund.
- Lotus Growth
Advisory & board roles
- AdvisorBharat Founders Circle, mentoring 40+ early-stage founders
- MemberStartup Policy Advisory Council, circular-economy working group
- Angel investor12 early-stage consumer and hardware companies
- MentorWomen Founders Residency, annual cohort of 25 founders
Sample testimonials
“Neha is the rare operator who can talk about warehouse floor detail and category strategy in the same breath. She is our most disciplined founder.”
“She spoke for 40 minutes and our entire leadership team left with a to-do list. Clear, candid and unforgettable.”
08 Contact
Let’s talk about your stage, story or startup.
For speaking invitations, media requests, investor introductions and mentorship, please use the form. Replies within two working days.
- Office
- Loopkart HQ, Level 7, Orchid Business Park, Sector 48, Gurugram, Haryana 122018
- Hours
- Monday to Friday, 9:30 AM to 6:30 PM IST
- Phone
- +91 00000 00000
Map placeholder · Gurugram office